What this means for you is that there’s tremendous room for growth on the network. There’s massive potential for interaction and growing your audience, without the stiff competition found on other social networks. Google Hangouts can be mobile if you wish, but the technology isn’t really designed for that. Periscope like periscope was engineered to be used while people are “out and about”. There’s also the ability to link to your Twitter account as well, which makes it easier to build your presence on the network. We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted.
Is Periscope still popular 2019?
Surprisingly enough, Periscope has made it through and is still alive today too, but all the buzz and the excitement are gone. No need to say that Facebook Live became the social live streaming king, pretty much since it launched and leveraged almost 2B monthly active users it had by that time.
However, the recent acquisition of additional funding to boost Meerkat’s presence could throw a rather large wrench into Periscope’s crusade to live-streaming world domination. It should be noted that Meerkat recently gained $14 million in funding to stabilize the app’s relevance in the live-streaming market. It is still unclear how Meerkat intends to allocate these funds, but you can bet your bottom dollar that Meerkat will do everything it can to stay afloat in Periscope dominated waters. The fact that it has Twitter’s unconditional backing is a huge step in the right direction when it comes to monopolizing this emerging market. Just as Instagram is the go-to app for photo sharing, it’s not a stretch to say that Periscope will be soon be identified as the go-to app for live-streaming. If you’ve gained one thing from this article thus far, it should be that video is the next big thing for the internet.
Periscope: What’s The Point Of The New Video App?
Well, people narrating your experience can be a pretty problematic issue. If you’ve been on the internet in the last few years, you’ll know there’s a pretty solid community of individuals that are there to crash the party with their unique brand of hilarity. If you’re serious about the technology, and if it’s to an open audience, you’ll probably need a thick skin. They’re live-streaming apps, giving you a window into something you otherwise wouldn’t have.
Now, if you want to share something with the world, you can just pull out your phone, say what you need to say, and you’re done. This could eliminate the need to take up large amounts of phone storage with saved videos. With so many people using these apps, someone is always watching, and live streaming apps literally always have something new to watch.
To enhance your engagement in this app, you can follow the right people and have them follow you back. You can then comment on their broadcasts and the same will be appearing in your Watch Tab for 24 hours. BBC Monitoring looks at how Yi is likely to fit in the tightly controlled Chinese social media landscape. Live-streaming video apps have become increasingly popular in China, despite government sensitivity over “improper” usage. At this point, it appears that Periscope is in the lead when it comes to live broadcasting benefits for marketers.
If you sign up with your Twitter account, those folks you follow on Twitter will automatically be listed as people to follow on Periscope. This is a great place to start because hopefully you already like the content they provide. Don’t forget to follow @McEwanFraserLgl and #ScotProperty to get notifications of when we next broadcast.
The fact that you don’t have to drop everything you’re doing to catch an anticipated broadcast is an attractive feature. Originally launched for iOS, Meerkat soon developed an Cryptocurrency Development Android friendly app. Meerkat experienced a bit of pushback immediately out of the gate, as Twitter decided to limit Meerkat’s integration with the popular social media site.
Seamless Twitter integration is a noteworthy bonus for individuals looking to reach potentially greater numbers of individuals. Periscope users are tied directly to influencers on Twitter, which means that the market is already significantly larger than that of an app that doesn’t have the social media Goliath’s full backing.
What Is A Progressive Web App?
In our case, we film lots of presentations, so when there’s small text, viewers won’t be able to read this. We check slides before broadcasts and make a call on whether to enlarge the text. In order to allow someone to view your private broadcast, they need to follow you on Periscope, and you need to follow them back. If you’re not following each other, they won’t be invited to the broadcast so make it very clear in your comms beforehand . It also means you cannot invite followers in the middle of a broadcast. We do this before each event as a private broadcast to another member of the team to check the visuals and audio.
Over time, the rules and regulations surrounding these apps will evolve. This may drastically change how these apps are used, and how available they will be. For now, they are gaining attention and popularity despite some complaints. These apps make it so easy to broadcast a live video blog, and share your life with people at any moment. You are cutting out the process of capturing, editing, uploading, and then sharing videos.
Periscope has seen phenomenal growth in a relatively short period of time, but it is not completely saturated yet. It’s also available in a staggering number like periscope of languages, which allows you to reach your target market whether that audience is in the UK, the US, Brazil, or on the other side of the globe.
What’s All This Periscope Stuff?
Periscope was downloaded more than a million times in its first week but Twitter has not revealed usage figures for it since then. Mobile data stats from Mobidia indicate that both services are something of a niche pursuit, with less than half a percent of US mobile users using the app in a given month. As discussed in a previous Pelican blog post, the opportunities of services such as Periscope and Meerkat are limitless, with Meerkat proving a particular hit at music and tech festival South by Southwest. The potential threats however, appear to be surfacing more quickly than the opportunities.
However, the former method is much more preferable as it helps you gain more audience by providing you an option to push a notification to Twitter every time you scope. Yizhibo – or Yi as it is nicknamed – offers a domestic answer to the popular US video service Periscope, which is blocked in mainland China. Not to throw Meerkat under the bus, but Periscope has grabbed the live-streaming market by the horns. Video gives brands big and small a personalized feel, allowing audiences to feel that the brand is relatable and accessible. Live-streaming takes this one step further, tapping into the everyday lives of everyday people who are doing everyday things. Video streaming means connecting with your audience in a more meaningful way than static advertisements such as print or electronic images or messages.
By speaking to leaders within the business or those who work behind the scenes to deliver the product, it enables customers to build more of a bond with the brand and create a greater sense of loyalty. Share a business situation, speaking opportunity or trip with your peers who would love to do something similar. Gain that engagement of your followers who may ask more questions but also build a stronger connection with you for sharing. Run a LIVE Q & A Forum for your followers or even call it a clinic. Answer their questions in real time and also expand the reach of your knowledge to their followers too. It is a twitter owned tool that allows us to broadcast LIVE from anywhere in the world allowing our twitter followers to watch, engage with a comment and send a heart to show they like what they see. But, despite the spontaneous feel of Periscope, the nature of live coverage and events means you must be prepared for the unexpected.
There is always a scope of additional features, but what Periscope is offering on the table is enough to make the people want to use it. Periscope launched an additional feature called ‘Super Hearts’ which can be sent by the viewers to the live broadcasters that they like. A coin package has to be purchased by the viewers to be able to send these Super Hearts, and the same, priced between $0.99 and $100, is available for purchase both on App Store and Google Play Store . Also, these Super Hearts can be sent only using the Periscope app , not through Twitter app or Periscope.tv. Once you finish broadcasting your scope, you can also save the video stream to your camera roll. Hence, even when your stream expires, you can still maintain its record. “Following” functionality in Periscope is much the same as in Instagram or Facebook.
What are actual companies doing with Periscope and how are those efforts affecting their bottom line? Let’s take a closer look at what some brands are doing with the platform. They range from journalism to fashion to marketing and everything in between. The crux of the matter is this, though – you need to use it to connect with your audience. If you’re designing your scopes to be one-way flows of information, then you’re going about it wrong and your audience is not likely to appreciate it. Every single social network out there has its own language and terminology specific to the platform. By getting immediate feedback from your audience, you can tap into what they like and start avoiding what they don’t like.
When it comes to reaching more markets and engaging with a higher number of audiences, Periscope is the option. User preference is the ultimate decision maker in this live-streaming battle royale. If you want full Twitter integration and backing, go with Periscope. If you’d rather be able to stream your broadcasts through Facebook, then Meerkat is your option. As mentioned before, Periscope also offers the option to view broadcasts up to 24-hours after the original live-streamed broadcast.
The map view allows you to scout out various videos that are being broadcast in various regions of the world. You can search for videos by location or you can also find broadcasts of any particular event occurring at a location using this feature.
Periscope users are not necessarily the same as Twitter users, and that means you have the ability to tap into a brand new audience. Not only does that mean you have a chance to engage with more people through this one platform, but that you can migrate them to your Facebook page, your Twitter account, your G+ page and more.
It was also used to stream pirate versions of the Floyd Mayweather-Manny Pacquiao boxing march, which was televised via pay-per-view TV at a cost of $90. Though it provides various advantages, the privacy issues associated with such live streaming applications can affect vulnerable people negatively.
When Periscope is used by someone with no experience, the results could do more harm than good, and they may not do the content justice or promote the great participation this tool could so easily generate. If someone is unable to watch live but wants to watch the broadcast later, they still need to be invited to the private broadcast. The recordings will only be available to the people you’ve invited. The app, developed by friends Kayvon Beykpour and Joseph Bernstein, was purchased by Twitter in March this year for $100m (£67m). The duo first had the idea in 2013 when trying to decide whether they should visit Taksim Square in Istanbul after reports of riots. They wanted to be able to see what was going on in places in real time, through the eyes of people who were there.
It’s like a television channel that has a potentially infinite number of shows to choose from, playing non-stop, and open to everyone. Meerkat was the initial front runner in the live video services, however the video streaming app required the user to post a link on Twitter as a gateway for other users to view the video. Recognising the initial success, like periscope and huge potential, of the service that was being used on its own platform, Twitter bought the app Periscope to act as a competitor to the fast-rising Meerkat. Extra investment and functionality means Persicope is prevailing and Meerkat is fading into the background. Periscope is the live video streaming app, bought by Twitter for $86 million in January.
Author: Elena Zvarici